TikTok Increases Maximum Video Length to 10 Minutes
TikTok on Monday began letting users upload videos as long as 10 minutes, ramping up the young platform´s challenge to veteran titan YouTube. TikTok, owned by ByteDance in China, launched with a one-minute limit on uploaded videos, but bumped the cap to three minutes last year. "Today we are happy to start rolling out the ability to upload videos up to 10 minutes long," TikTok said in response to an AFP inquiry. "We hope this will further stimulate the creativity of our creators around the world." TikTok more than tripling the length of videos comes as YouTube and Facebook-parent Meta strive to counter the rival with short-form content options and incentives to creators whose posts draw audiences. "YouTube is still ahead of TikTok in terms of time spent, but its not immune to the ´TikTok effect´," Insider Intelligence analyst Jasmine Enberg told AFP. "The gap in time spent between the two platforms is narrow, and longer videos could help TikTok...